Redwood City, Calif.: To help marketers quickly and easily source the best operator for maximizing the ROI of their mobile campaigns, Oracle Responsys introduced the SMS Public Aggregator Network (SPAN). Oracle’s SPAN is a powerful new self-service application within Oracle Marketing Cloud that makes it easier for customers to find, order, and manage SMS services directly from the mobile aggregator of their choice.
Mobile consumer engagement has become a central tool in today’s “mobile first” economy, with messaging now a preferred channel for reaching consumers. In fact, Gartner research states “various sources report SMS open and response rates as high as 98 percent and 45 percent, respectively — in contrast to corresponding figures of 20 percent and six percent for email. Integrating SMS into marketing campaigns requires finding an aggregator network that aligns with broader campaign goals. This can often be a laborious, time-consuming and complex process. But SPAN for Oracle Responsys
Article source: https://www.martechadvisor.com/news/marketing-automation-2/oracle-responsys-introduces-sms-public-aggregator-network/
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