The smartphone has had a profound impact on consumer behaviour, and marketers need to keep aware of how patterns and habits are shifting in order to stay effective. Of the back of the firm’s new research study, the Mobile Consumer Behaviour Report, Jason Palgrave-Jones, managing director at TextLocal, explores some of the findings, and what they mean for marketers.
When it comes to technology adoption, would you class yourself as a late adopter or more of a tech-savvy aficionado? This is just one of the questions we put to 1,200 UK adults during the research for our recently published Mobile Consumer Behaviour Report and we were more than a little surprised by the results.
The North West and South East of England declared 26 per cent of themselves as entirely clued up on the latest tech, with the North West
Article source: https://mobilemarketingmagazine.com/sms-supporting-the-tech-adverse-and-savvy-alike-textlocal
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