The smartphone has had a profound impact on consumer behaviour, and marketers need to keep aware of how patterns and habits are shifting in order to stay effective. Of the back of the firm’s new research study, the Mobile Consumer Behaviour Report, Jason Palgrave-Jones, managing director at TextLocal, explores some of the findings, and what they mean for marketers.
The evolution of mobile technology means we are living in a truly anytime, anywhere society. Our smartphone provides us with the access and opportunity to shop online, manage our finances, make bookings and essentially organise our everyday lives at a time and location that best suits our ever-busier schedules.
The evolution of the digital swiss-army knife
We are increasingly reliant on mobile technology with 85 per cent of consumers using a smartphone daily. We struggle to even wake up without the help of
Article source: https://mobilemarketingmagazine.com/the-evolution-of-the-digital-swiss-army-knife
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