Capitalizing on the popular appeal of this cricket format, many brands see it as an opportunity to drive their business growth and revenue. CleverTap enables businesses to communicate with their users via multiple engagement channels including push messaging, email, and SMS using personalized marketing automation solutions that scale with their user base. By sending contextual and timely messages around discount offers, promo codes, and live updates, CleverTap’s customers can easily increase user retention by 300 percent and monetization opportunities by 500 percent. Last season, over 14 billion push notifications were sent using CleverTap’s Mobile Marketing Platform. By the end of the 2018 season, CleverTap expects that push notifications will increase by 200 percent.
“Thanks to AWS Cloud, CleverTap has been able to support a 50 times increase in year-on-year growth in customer acquisition over the past five years,” said Suresh Kondamudi, Co-founder and CTO of CleverTap. “The CleverTap platform processes
Article source: https://www.prnewswire.com/news-releases/clevertap-uses-aws-cloud-to-delight-sports-fans-as-cricket-fever-continues-to-rise-300655945.html
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