Email/SMS Planner

Environment:

A growing online retail marketing company in Cape Town is looking for an email and SMS planner to join their team.
Duties:

Deliver performance against e-commerce team and company targets:

• Responsible for growing the revenue fromthe trigger and dynamic emailer activity to the company’s customer databases.
• Driving cross-sell and re-engagement through the emailer and SMS channel.
• Deliver improved marketing spend efficiency by increasing existing customer value.

Implementation:

• Working with your manager to identify the gaps and opportunities for different trigger and dynamic content SMS and emailers.
• Brief in the requirements to the emailer and SMS design team.
• Build the dynamic content emailer rules and set up the trigger emailers.
• Manage A/B testing to optimise campaign performance where relevant.
• Present the journey and plans to the marketing planning team ensuring the communication aligns across the different divisions.
• Manage external partners to successfully deliver the requested activity.

Measurement and reporting:

• Detailed analysis of the performance of these emailers.
• Provide weekly, monthly and quarterly

  Article source: http://www.bizcommunity.com/Job/196/12/343303.html

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