Experts are weighing in on the changing Retail Marketing landscape. Is your brand prepared?
2017 was the year where the marketer’s role in e-commerce changed drastically and retail businesses (both pure-play and omni-channel retailers) had to come to terms with a new playing field that required them to disrupt their own strategy at every turn.
Along with new marketing strategies, the implementation of AI, and understanding a new generation of customers, retailers have a lot of ground to cover.
Here are 3 trends to keep an eye on:
#1. Email, SMS and Push Notifications
“Multichannel marketing – targeting consumers at each stage of their path to purchase through email, SMS, push notifications and more will cease to be an afterthought and instead become a baseline necessity for successful marketing in 2018.” – Joshua Neckes, Co-Founder, Simon Data.”
#2. Visual Search
“The use of Artificial Intelligence (AI) and particularly visual
Article source: https://www.jdsupra.com/legalnews/3-retail-marketing-predictions-to-watch-33052/
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