Text messaging your supporters and donors can be more personal than an email and more private than a social media post and more casual than a phone call. But it’s not free and list building can take time because SMS marketing is relatively new, according to Ellen Pascale, manager, mobile marketing, at Humane Society of the United States (HSUS).
Pascale was part of a panel session, “Can You Really Raise Money Through Text Messages?” at the recent annual Nonprofit Technology Conference in New Orleans, La.
HSUS started using SMS in 2007, with the program offering constituents with mobile savvy ways to get involved with its mission. The organization texts about advocacy opportunities, event invites, breaking animal news, and polls and trivia — and even sometimes donation appeals. HSUS averages about eight fundraising broadcasts in a year — that’s an average of every six to seven weeks — and roughly half of those
Article source: http://www.thenonprofittimes.com/news-articles/response-fundraising-texts-surpass-email-appeals/
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