There’s no doubt we’re living in a world where content, brand and technology are converging, BBC Studios’ global CMO, Jackie Lee-Joe, says. And that’s exactly why she believes data-driven, digitally savvy and customer-aware marketers are in an incredibly strong position to help their organisations succeed.
“A lot of marketing skills we have and continue to develop are increasingly important in this converging content, brand, technology landscape,” she tells CMO. “Many of the new platforms and disciplines marketers have been developing out more than critically apply in this new world of content, brand extension and digital ancillaries. Marketers are well positioned.”
Lee-Joe certainly is, with a remit covering three broad areas of the BBC business: Brands, marketing and digital. With regards to brand, she works alongside group franchise directors to build the end-to-end brand view and commercial strategy for BBC’s global properties, a list that ranges
Article source: https://www.cmo.com.au/article/640697/cmo-interview-how-bbc-worldwide-marketing-lead-builds-brand-purpose-growth/
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