In a recent webinar, Dilan DeSilva, founder of Salon Clouds Plus, shared with us several strategies for using technology to increase retail sales. To simplify the strategies, he broke them down into four quadrants.
Quadrant One
Online: This is where customers can begin their retail purchase. According to Dilan, “Every salon and spa that’s out there should always think, even if it’s a small amount of retail you will put online, you should have some presence online.” E-Commerce means selling your products online, and DeSilva explains that it’s important for every company to have great product photos and a simple e-commerce design.
To market the e-commerce site, his strategies include effective SEO and AdWords placement. “SEO is about more than just key words, it’s also about the speed of your site”, he continues, “so enlisting the help of a professional in this field is important.”
Quadrant Two
On Premise Sales: Customers
Article source: http://www.salontoday.com/article/84408/4-ways-of-using-technology-to-increase-your-retail-sales
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