4 Email Marketing Hacks for eCommerce Marketing Managers

As an eCommerce marketer, you’re probably already using different email marketing campaigns to achieve various goals.  You better be! 

72% of customers prefer email as the mode of business communication – MarketingSherpa

Millennials prefer communication with businesses to be over email as well. 67.6% of teens, and 73.1% of those aged 19 to 34 prefer email over direct mail, SMS and app notifications – Adestra

A versatile email marketing plan can drive your email marketing ROI upwards, more so in eCommerce. Here’s how:

4 ways to amp up your ecommerce marketing with email
 

1. A multipurpose ‘welcome email’ strategy

Welcome messages hold the rank of being the second most popular type of email messaging. They are easily created through professional ESP or email marketing software.

Welcome messages don’t have to serve just one purpose though. They can be used to increase engagement or to serve a specific marketing or sales objective too.

Now this

Article source: https://www.martechadvisor.com/articles/marketing-automation-2/4-email-marketing-hacks-for-ecommerce-marketing-managers/