By GalaGrigoreva, head of marketing communications, LoyaltyPlant Automation of restaurant marketing campaigns is no easy task. Experts say that traditional channels such as emails and SMS are vulnerable to spam. According to MailChimp, the average open rate for restaurant businesses is about 21 percent, so sending promotional messages to your customers’ messenger apps may be more effective with an average open rate of up to 70 percent. Many of your customers, however, may not use the messenger app you are communicating through. Besides, people normally prefer using messenger apps for private and professional chats. They may likely consider your messages as spam and delete immediately or even block the sender. Messenger marketing is good at bringing you one-deal customers but requires extra measures to make them repeat customers and brand advocates. For this and other business purposes, mobile apps are getting more popular with restaurants. If you encourage your first-comers to download your app Article source: https://www.fastcasual.com/blogs/3-mobile-marketing-campaigns-that-will-send-your-traffic-blasting-off/
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