Selligent Re-Brands, Bolsters Cross-Channel Marketing Features
By re-branding itself in early February as Selligent Marketing Cloud, Redwood, Ca.-based Selligent signaled to marketers that it’s beefing up cloud-based functionality that transcends the app on-demand model of the SaaS realm.
And to back that up, the vendor has simultaneously introduced cross-channel engagement features using AI, added new mobile capabilities, and ensured that customer data is all exportable.
Its re-branding effort is a smart strategic and competitive move, and signals to existing and potential customers that the vendor is committed to the cloud and to marketing technology services, according to Joe Stanhope, VP and principal analyst with Forrester
Article source: http://www.dmnews.com/marketing-strategy/selligent-re-brands-bolsters-cross-channel-marketing-features/article/747069/
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