The tech space is ever-changing. Unsplash
By the year 2020, half of all online searches will be carried out by voice, and 30 percent of them will be made using no screen at all. AI assistants will manage our day-to-day schedules, and chatbots will drive sales and manage the customer experience. These tech trends will create a sea of change in the marketplace. How do businesses keep from falling behind?
Companies that are heavily investing in their digital accessibility and innovation will be the winners going forward. Harvard Business Review conducted research on First Mover Advantage and found that companies that are forefront in adopting new technologies are more likely to lead in growth and marketing position than competitors that lag in embracing new technologies. Companies that are already incorporating artificial intelligence into their marketing approaches are positioning themselves for success
Article source: http://observer.com/2018/02/companies-need-to-invest-in-chat-marketing-chatbots-and-voice-search/
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