Using common short codes for mobile app marketing

We recently spoke with Cliff Holsenbeck, the Director of Product Management and Common Short Code Registry at iconectiv, to tell us more about the trend and what it means for the mobile advertising industry

ADM: Text messaging marketing seems old-school compared to push alerts or other mobile methods. Why do you think text messages are so powerful?

 
Holsenbeck: While text-based marketing via Common Short Codes is not new, it takes advantage of the most popular and ubiquitous feature across all smart phones today. Push messaging typically requires you to have an app downloaded that allows you to receive the message, and more and more consumers are decluttering their phones from apps that are rarely used. Furthermore, push notifications do not typically allow direct response or a path for interaction unless you open the app. In fact, text messaging has received a boost with brands now implementing Artificial Intelligence

Article source: https://appdevelopermagazine.com/5852/2018/2/16/using-common-short-codes-for-mobile-app-marketing/