Want to connect with and update audience. Spend time perfecting email newsletter. Ask subscribers for responses. Receive zero responses. Sound familiar?
This is the trap into which GroundSource, a platform known for its messaging-based engagement tools (now also offered to newsrooms as part of the Community Listening and Engagement Fund), recently fell with its email newsletter (GroundSourced). So they launched an SMS newsletter instead.
Their prompts within the email newsletter had been pleasant: “This newsletter is all about helping you better engage your community. Each week, we’ll share news, tips, and answers to questions you ask. Let us know your engagement questions by replying to this email. We’ll find a solution and share it with you and 1,500+ GroundSourced subscribers.” But nobody was taking them up on the offer.
“It’s been a thing on the to-do list to restart the email newsletter, and we wanted to make sure
Article source: http://www.niemanlab.org/2018/02/groundsource-switched-from-an-email-newsletter-to-a-sms-newsletter-and-actually-got-responses/
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