With enforcement of Europe’s highly anticipated General Data Protection Regulation just a few months away, Oasis Fashion is getting choosier about which companies it shares data with.
The fashion retailer doesn’t buy third-party data nor does it sell any of its customer data, but it does outsource some data-management tasks, and it is those companies that are being vetted, Oasis’ head of digital, Helena Theakstone, said. Companies like SMS providers and email service providers are among those being scrutinized by Oasis, and it’s turning away any new mar-tech partners that pitch for its business if they aren’t yet compliant.
Oasis isn’t alone in having its work cut out for it in preparing for the GDPR. Fifty-nine percent of marketers haven’t received any GDPR-related training, according to a survey of 381 marketers by the Institute of Direct and Digital Marketing. A separate study from the U.K. trade body the Direct Marketing Association
Article source: https://digiday.com/marketing/oasis-fashion-protecting-marketing-data-gdpr/
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