Shutterstock
2017 was the year where the marketer’s role in retail changed drastically and retail businesses (both pure-play and omni-channel retailers) had to come to terms with a new playing field that required them to disrupt their own strategy at every turn. Amongst a very long list, this included understanding the next generation of customers, learning how AI can help them in their role, maximising sales during Black Friday and key shopping days, preparing for GDPR (in Europe), building personalisation into the core customer experience, implementing new solution providers to the marketing stack and experimenting with new technologies and tactics to see what works.
Senior executives and C-suites from leading retail and marketing technology companies share their views here on what they predict 2018 holds for retail and marketing:
- New Roles “Brands that are leveraging data science today are largely forced to do the heavy lifting themselves. That will change in 2018 – we’ll have
Article source: https://www.forbes.com/sites/rganatra/2018/01/18/e-commerce-marketing-predictions-for-2018/
Recent Comments