Tech + Human: Marketing Navigation 101 to Delight The CUSTOMER in 2018

“It is not the strongest of the species that survives,
not the most intelligent that survives.
It is the one that is the most adaptable to change.” — Charles Darwin

“In 2018, we will see successful marketers are those able to prove their products work through data – legitimate and specific data,” said Johanna Beckman, Vice President of Marketing at VitalConnect. Not far from the truth! Isn’t it?

In Part Six of our Predictions 2018 Series, we bring cutting-edge insights on how leading business representatives are setting their compass to navigate through the maze of contemporary technologies like IoT, Mobile Marketing, Analytics, B2B Data Science, Blockchain, and Content Marketing. This part carries insights from senior executives at Adobe Marketing Cloud, SAP Hybris, VitalConnect, CGS, Cambridge BioMarketing, LogicHub, Article source: https://martechseries.com/mts-insights/staff-writers/tech-human-marketing-navigation-101-to-delight-the-c-u-s-t-o-m-e-r-in-2018/