Salesforce, the global leader in CRM, has announced new innovations that empower retailers to deliver more connected and personalized shopping experiences across a consumer’s marketing, commerce and customer service journey. Salesforce made the announcement from the major NRF 2018 retail show and Expo event in New York.
The 2017 christmas shopping season was one of the busiest and most competitive to date, with a net digital revenue growth rate of 18 percent over the previous season. The world’s biggest retailers now gather at NRF 2018 to identify the trends, technologies and tactics that will increase sales and drive shopper loyalty in the year ahead. As a brand’s digital footprint expands across multiple channels, consumers today expect to have highly personalized and consistent shopping experiences at every touchpoint. However, 55 percent of all shoppers say their retail experiences are generally disconnected from channel to channel, and 63 percent don’t feel like
Article source: https://irishtechnews.ie/salesforce-announces-new-retail-innovations-to-unify-shopping-experiences-across-commerce-marketing-and-service/
Recent Comments