According to Charles Golvin, research director, Gartner for Marketers, “SMS remains an effective, yet underutilized, mobile tactic among marketing leaders.” He also mentions that it’s particularly valuable when used to create a deeper level of customer engagement.
Article source: https://www.huffingtonpost.com/entry/consumers-love-text-yet-marketers-are-slow-to-adopt_us_5a5d12f7e4b0a233482e0de9
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