CLX First to Launch Global A2P RCS Enterprise Messaging API With SMS fall-back

– A2P market will be worth $74bn by 2021, driven by RCS  

STOCKHOLM, Jan. 9, 2018  CNW/ – Leading CPaaS provider, CLX Communications AB (NASDAQ XSTO: CLX), today announced the launch of the first global Rich Communications Service (RCS) messaging API with SMS fall-back. From today, enterprises will be able to sign-up to a limited beta trial that will enable them to test A2P RCS in selected countries, visit http://www.clxcommunications.com/products/rcs-business-messaging/ for more information.

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Late last year the GSMA confirmed that 50 mobile operators have already launched RCS and that it currently has 138 million users worldwide, forecast to grow to 350 million in 2018 and over a billion by 2019.  

SMS fall-back guarantees the delivery of messages either as a rich message for Android handsets that have RCS enabled or as a standard SMS message if an RCS

Article source: http://markets.businessinsider.com/news/stocks/CLX-First-to-Launch-Global-A2P-RCS-Enterprise-Messaging-API-With-SMS-fall-back-1012725821