New Delhi: Way2SMS, the start-up that pioneered web-based SMS before the days of WhatsApp, has reinvented itself as a local languages news app and will leverage its strong tier-II and tier-III user base for email and targeted marketing for growth.
Its SMS-through-website service was a hit back in the day when people flocked to it to send free text messages. As the SMS business slumped after 2014—with falling mobile tariffs and the advent of internet-based chat apps—the company was left with a highly profiled user data-base but nothing to sell.
Way2SMS amassed 50 million users with about 600,000 visitors every day, founder and chief executive Raju Vanapala said. “The phenomenon was
Article source: http://www.livemint.com/Technology/I7U2OHB9iLx4w2C2N2yPRK/Way2SMS-reinvents-itself-as-a-local-languages-news-app.html
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