From bots to trackers, retailers tap new ways to engage customers

CHENNAI: Colourful earplugs, fur-removing brooms, waterproof music speakers for the shower or a foot-hammock beneath your office desk – most people load their cart with items ranging from necessities to the quirky and eccentric. But, most people also abandon their carts mid-way through purchase.

So in place of your pesky toddler, who keeps asking “Mummy, did you buy Peppa Pig?” you might have a bot asking you the same. E-commerce players today are looking at multiple channels from bots to SMSes to increase leads and reduce cart abandonment. Anitha Rajagopalan, principal consultant – digital transformation and enterprise solutions – retail, Happiest Minds says, “Chatbots can be plugged into retailers websites and social media platforms. If the customer has a product lying in the cart, the next they log onto Facebook, a bot can ping and remind them.”

Likewise, retailers are trying to curb the

Article source: http://economictimes.indiatimes.com/articleshow/59895103.cms