How many notifications did you receive on your phone today? More than you realize (or maybe even count), I bet.
Looking at my own lock screen, I see a handful of likes from social networks like Twitter, Facebook and Instagram. There are some breaking headlines from The New York Times and The Washington Post. Two colleagues pinged me in Slack. There’s a calendar appointment and a weather forecast. Headspace is inviting me to meditate. A notice that the flowers I sent to my wife were delivered. And an email from her as well.
And I haven’t even yet unlocked my phone.
In another context, all of this might be annoying and verging on spam. After all, attention is an acutely scarce resource. But on the contrary, I not only welcomed these alerts but also interacted with most of them.
Why? Well, part of it is
Article source: http://marketingland.com/notifications-deliver-great-cx-217035
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