INDIANAPOLIS, May 02, 2017 (GLOBE NEWSWIRE) — Emarsys, a leading global B2C marketing cloud company, announces that the largest U.S. online horse racing wagering platform TwinSpires.com – a wholly owned subsidiary of Churchill Downs, the home of the of the Kentucky Derby – has deployed the Emarsys artificial intelligence (AI) enabled cloud marketing platform. TwinSpires.com aims to improve customer retention and player engagement, as well as grow revenues ahead of the iconic Kentucky Derby by using the Emarsys platform to generate highly targeted and personalized omnichannel marketing campaigns over email, web, mobile app and SMS channels.
TwinSpires.com is the official wagering partner of the Kentucky Derby and the Breeders’ Cup. It is also the largest legal online account wagering platform for horseracing in the U.S., accepting over $1 billion
Article source: http://finance.yahoo.com/news/twinspires-com-chooses-emarsys-grow-130000064.html
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