Email in China: Just How Healthy Is It?

• by Ray Schultz,

  6 hours ago

Email marketing in China may not be as robust as it looks. Webpower released a survey this week showing companies sent 11.9 billion emails to Chinese domains in 2016, and 2.6 billion to foreign
domains—impressive numbers, right?

But these stats look tepid when placed into context.

In the prior year’s study, Webpower reported it had sent 11.6 billion emails, 91% to
Chinese domains, in 2015. The 2016 figures seem to indicate growth. But they may reflect salesmanship

Article source: https://www.mediapost.com/publications/article/299224/