RedPoint Global Revolutionizes Data-Driven Marketing With Key Enhancements to the Convergent Marketing Platform

Sep 20, 2016 (Marketwired via COMTEX) — Platform Updates Bridge the Gap Between Marketing Strategy and Execution; Empower Marketers to Create Revenue-Driving, Hyper-Personalized Engagements

WELLESLEY HILLS, MA–(Marketwired – September 20, 2016) – RedPoint Global, a leading provider of data management and customer engagement technology, announced updates to the RedPoint Convergent Marketing Platform™ that solve the customer engagement gap facing marketers today. The new version of the platform enables marketers to more easily take control of all of their data and drive relevancy and effectiveness in highly coordinated cross-channel campaigns, including those integrating Internet of Things (IoT) devices.

RedPoint provides enhanced data-driven personalization capabilities including real-time messaging and recommended actions, along with a library of predictive models that simplify efforts to drive personalization at scale. In addition, the platform now allows marketers to leverage interactive dashboards that users can customize to deliver the data and reports they need to do their

Article source: http://www.marketwatch.com/story/redpoint-global-revolutionizes-data-driven-marketing-with-key-enhancements-to-the-convergent-marketing-platform-2016-09-20-0160010