Building Your Brand Over an SMS

Marketers may
wonder if in the age of instant-messaging apps and social media boom is SMS
still alive? The ever expanding surge in the smartphone penetration and in the
scenario where data has become a key, it naturally raises a question mark on
the longevity of the age old text messages. India already has over 220 million
smartphone users, we have well surpasses the US market to become the second
largest base of smartphone users in the world.

However, when observed
closely, it becomes easier to look at the loopholes in the current statistics, glorifying
smartphone and data pack and subtly urging marketers to shun SMS marketing. In
the year 2015, a total of 239 million phones were sold in the country. Out of these,
while 95 million were smartphones, feature phones comprised the remaining 144
million. Given the current rage in smartphone utilization, the sales figure of
feature phones

Article source: http://bwdisrupt.businessworld.in/article/Building-Your-Brand-Over-an-SMS/16-09-2016-105740/