“We’re excited to integrate with Groupon to offer the restaurant industry and our clients another proven tool for guest engagement,” says Dev Ganesan, Chief Executive Officer of Fishbowl. “Closing the loop and being able to attribute sales to a specific channel has been the Holy Grail, and together we are making it a reality. Through Groupon, our clients have acquired new, highly valuable customers and drove incremental sales among guests who opted in to their customer loyalty programs.”

“Fishbowl’s technology makes it easier for more brands to work with us because it enables them to seamlessly and securely run a deal and measure the success of their promotion – all without any new equipment or employee training,” said Dan Roarty, Senior Vice President of Food and Drink, Groupon. “We’ve already heard some amazing success stories, including increases in new customers and average check sizes. This is another reason Groupon is an unmatched

Article source: http://www.prnewswire.com/news-releases/fishbowl-and-groupon-partner-to-measure-effectiveness-and-incrementality-of-restaurant-focused-groupon-campaigns-300326212.html

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