This post is a response to Here’s Why SMS Marketing is Literally the Worst Idea Ever.
*Ding ding* One new text. Maybe it’s that cute boy you’ve been talking to in chem class. Maybe it’s your boss wanting to congratulate you on your performance. Or maybe, just maybe, it’s an irresistible text offer from your favorite retail chain. What’s the first thing you do? Open it, duh. If you swipe left and delete the message before even reading it — well kudos to you, you’re a borderline extraterrestrial. Personally, I can’t remember the last time I didn’t open a text message, and I’m sure you can agree.
Related: 5 SMS Marketing Tips for Small Businesses
Here’s a little bit more about SMS marketing and proof to back up my bold claim.
It’s not spam.
SMS messaging follows the rules of permission based marketing. It’s 100 percent opt-in based. Simply put, customers have to give their expressed consent before receiving SMS messages. This can be done in one of
Article source: https://www.entrepreneur.com/article/280861
Recent Comments