A Facebook fan page, a verified twitter account, instagram etc. are social platforms your business could embrace for effective marketing. Via a social platform, you could do almost whatever you want such as create awareness for your business, offer promotions, share new services/discoveries etc. Bear in mind however that it does not just stop at having an account, being active and keeping up with activities is also essential.
Article source: http://www.huffingtonpost.com/zak-mustapha/5-low-cost-marketing-stra_b_11887448.html
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