Maybe retailers ought to give SMS (text messaging) a closer look.
Only 29 percent of U.S. retail firms are actively using it, according to June 2016 research. Another 15.5 percent of surveyed firms are currently seeking a vendor to help design an SMS program.
Its benefits may be well worth it.
“Among those retail e-commerce professionals who do use text messaging to communicate with their customers, most look to it as a customer service vehicle, as well as for marketing promotions,” reports eMarketer. “According to the survey, nearly a third use SMS for both.”
While many retailers are sticking with email, SMS can be a good way for retailers to reach consumers.
“February 2016 research from independent analyst and consultancy firm Ovum found that many users in the U.S., as well as Germany, prefer to text for customer service,” notes
Article source: http://mobilemarketingwatch.com/sms-works-for-retailers-many-cite-improved-customer-service-benefits-68688/
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