Quick quiz:
Would you rather have a business send you a special offer or coupon:
- through email – where you have to wade through 100 daily messages to find it and then print it off and bring in to redeem OR
- as a SMS text message (where you see it instantly and can redeem it simply by bringing in your mobile phone)?
The answer seems pretty obvious for most of us. According to a recent study, nearly half of U.S. Internet users said they prefer receiving loyalty-related messages via SMS.
And yet, fewer than 25 percent of brand marketers are currently using SMS for loyalty programs.
What gives?
Email marketing has exploded over the past 10-plus years thanks to heavy marketing and well-known platforms such as Constant Contact and MailChimp. This has made it easy for even the smallest of companies to set up and manage email campaigns.
They aren’t as
Article source: http://myedmondsnews.com/2016/08/why-businesses-havent-mastered-text-message-marketing-yet/
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