Push notifications are more effective than you think

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Businesses are facing an app engagement crisis. To overcome this, brands are increasingly turning to tactics such as push notifications to re-engage lapsed users.

In fact, iOS app users who enable push notifications are more likely to be reoccurring users, according new Localytics data recorded over the first half of 2016. The data indicates the effectiveness of push notifications in their ability to drive app engagement, both by reminding users that they have the app and by enabling marketers to offer discounts and special offers.

• Overall, users who enable push notifications are far more engaged than users who don’t. The study found that push-enabled app users

  Article source: http://www.businessinsider.com/push-notifications-boost-mobile-app-retention-2016-8

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