Enterprise mobility provider OpenMarket announced today a new Global SMS Dashboards and Reporting Service in a move designed to make text-message campaigns and analysis easier.
Company officials said the service will allow enterprise customers to measure and track business outcomes, make data-driven decisions and help them manage SMS messaging programs globally.
“There is a lot of value around the collection and reporting of messages throughout their lifecycle for the different uses cases they’re serving,” Andy Shirey, product manager for 220-employee, Seattle-based OpenMarket, told CMSWire.
Enterprise Use for SMS
It doesn’t take a superstar marketer to know SMS can produce great return for enterprises. In a blog post, Mickael Bentz, product marketing manager for Adobe Campaign, illustrated the power behind text-message engagement. He reported 33 percent more people have access to mobile phones than to toilets.
Dynamark, in its 2nd Edition Mobile Intelligence Review, found that
Article source: http://www.cmswire.com/customer-experience/openmarket-unveils-global-sms-dashboard-and-reporting-service/
Recent Comments