Why Email Makes for a Poor Personal Comms Tool

There’s a reason why I never email my friends. A few reasons, actually.

I can write all day about the value of email for businesses and their marketers. I have done so each day since joining DMN. Without a doubt, email is the most direct path to consumers that businesses have, probably that they’ve ever had. It is the Golden Ticket to true one-to-one marketing. Yet for me, it is exactly email’s efficacy as a marketing tool that renders it completely ineffective and impractical as a platform for normal, everyday communications.

I have all of my friends’ phone numbers, their account names on messaging apps, their social media handles, even some of their home addresses. I have very few of their email addresses, and of those that I do, I can’t remember ever actually

Article source: http://www.dmnews.com/email-marketing/why-email-makes-for-a-poor-personal-comms-tool/article/517089/