How to Launch a Successful Bulk SMS Marketing Campaign

SMS marketing continues to be one of the most effective ways to reach customers.

According to one study, text messages have an open rate of an astounding 98 percent with an equally impressive 36 percent click-through rate.

Given the near ubiquity of mobile phones and the open rates that this medium offers, it is surprising that a lot of businesses still don’t use bulk SMS marketing campaigns to promote their latest offers.

One of the main reasons for this is the stringent anti-spam laws that businesses need to adhere to. The penalties for unsolicited commercial SMS campaigns can be anywhere between $500 to $1,500 per message.

But text message marketing can be incredibly lucrative and in this article, we will take a look at some of the best practices that will ensure a smooth and successful bulk SMS marketing campaign for your business.

Related Article: Text Savvy: 6 Point SMS Marketing Campaign Composition Checklist

Finding

Article source: http://www.business.com/mobile-marketing/how-to-launch-a-successful-bulk-sms-marketing-campaign/

Shares