Marketers – the ones that bridge the gap between a great product/service and convincing the public to accept it – often come up with great creative methods to advertise and promote their work. Sometimes, they may be assigned the difficult task of creating the need for such a product/service to exist in the first place. But ever so often, in the chase to match unrealistic expectations from the management or the market, marketers try fierce competitive techniques to gain attention to their brand. These may often fail miserably and help develop and instructive hatred towards the brands, possibly forever. The most common source of such fails is spam, which unfortunately comes in colorful forms today.
Businesses undeniably risk developing a permanent negative association with their brand, if they spam their consumers or the general public. Let’s face it – no product or service in today’s startup world is absolutely unique anymore,
Article source: https://www.entrepreneur.com/article/280603
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