BI
This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here.
The lack of high-speed internet, smartphone ownership, and connected banking in Africa is forcing startups in the country to find novel ways of reaching and monetizing consumers, according to Times Live.
This is prompting developers in the region to build streamlined, text-based apps, to reach the hundreds of millions of users with basic phones via SMS.
Application-to-person (A2P) messages — also referred to as enterprise-to-person (E2P) — are SMS messages sent by an application from a business’ server to a consumer. Consumers are charged via their pre-paid or monthly phone bill, mostly on a per-use basis. Developers then receive a cut of the revenue from carriers.
The scale that SMS provides means that, in some cases,
Article source: http://www.businessinsider.com/african-startups-are-using-sms-to-build-apps-for-dumb-phones-2016-7
Recent Comments