The following is a guest contributed post from Gillian Hughes, VP of Corporate Sales at Veoo
With today’s ‘there’s an app for that’ culture, it’s sometimes easy to see how SMS, or as it’s more commonly known, the text message, gets overlooked. A veteran of the mobile industry and a fundamental part of mobile functionality since the 1980’s, today, SMS often finds itself in the shadow of flashier messaging options, such as Whatsapp, Snapchat, and even customer-designed instant messaging services that are integrated into social media sites and applications, such as Facebook. And that’s only from a consumer perspective.
Businesses, too, are missing a trick with SMS, by pouring vast amounts of money into bespoke mobile apps for marketing, engagement and branding purposes. I can understand why businesses might feel pressured to take this approach. As of June 2016, there were 2.2 million
Article source: http://mobilemarketingwatch.com/op-ed-how-sms-drives-engagement-68175/
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