Do you have to tweet to use Twitter? Is Twitter a social network? Many people still think so because the company has failed to properly position itself – and its broader use cases – to the general public throughout the years. And one could argue that it has also failed to provide essential tools for those who want to passively participate on Twitter, instead of actively tweet.
This morning, the company announced new plans to address the confusion. It’s kicking off a new marketing campaign that aims to get the word out about what Twitter really is: a source for news, entertainment and politics – from “big events to everyday interests.”
This is not the first time that Twitter has tried to explain itself to potential users. Just before releasing its “Moments” feature last year – the feature that attempts to capture
Article source: https://techcrunch.com/2016/07/25/twitter-tries-to-explain-itself-again-via-a-new-marketing-campaign-aimed-at-attracting-users/
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