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Transparency Market Research reported in a paper entitled “A2P SMS Market (Pushed Content Services, Customer Relationship Management Services, Interactive Services and Other Applications) – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 – 2020” that SMS channel is growing at 4.2% CAGR from 2014 to 2020, the global A2P SMS market will reach US$70.32 billion in 2020 from US$53.07 billion in 2013.
“The global A2P SMS market is driven by greater mobile marketing activities and growth in mobile banking and mobile payments. A type of SMS that is generally sent from a web application to a mobile subscriber is known as Application-to-Person SMS. This market is segmented on the basis of applications and geography. The various application segments in the global A2P SMS market include promotional
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