If you run a business, then it’s crucial that you ensure your customers can find you via their mobile devices. It’s now common knowledge that over half of all internet traffic is coming from mobile at any given time and Google says it has been getting more searches via mobile for a while now too. This only looks set to continue going forward; so if the experience you’re offering for mobile users is a poor one, you’re going to lose a big proportion of your traffic.
But this doesn’t necessarily mean every business should build a mobile app. The other option is to focus on a website that will be highly optimized for mobile; which may actually be the smarter choice in some cases. As ever, the correct decision comes down to the nature of the business, its user
Article source: http://www.androidauthority.com/dedicated-apps-or-mobile-sites-for-businesses-702421/
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