Running an effective SMS campaign in this environment

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Kalin Kassabov is cofounder/CEO of ProTexting

By Kalin Kassabov

SMS provides marketers with the most effective and efficient way to reach their audience. With text-message response rates of 98 percent – unheard of with any other type of platform – brands and retailers have the closest thing to a captive audience they can get anywhere.

Yet, as with any other type of promotion, you have to plan your campaigns carefully.

In the current competitive environment, you want to get the most out of your SMS marketing.

Message to right audience
One of the most important principles of any type of marketing, SMS included, is

Article source: https://www.luxurydaily.com/running-an-effective-sms-campaign-in-this-environment/