With the ever-growing use of smartphones, brands would be foolish to overlook the role of SMS in a modern marketing strategy. But this form of marketing tech must form part of a holistic eCRM programme for its value to be truly realised.
The figures are changing all the time, with one staggering statistic being unveiled after another. But whichever headline you hone in on, there can be no disputing the importance of smartphones.
It is predicted that by 2017, for example, 4.77 billion people will have a mobile – that’s more than two thirds of the world’s population.
Add to that the fact that 63% of smartphone owners
Article source: http://www.marketingtechnews.net/news/2016/jun/27/how-you-can-use-sms-modern-marketing/
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