The first part of this article examined how CRM (Customer Relationship Management) systems evolved into one of the most valuable tools that an organization can implement. Forex firms in the 1980s looked dramatically different to the slick, technology-centric sales operations that exist today and this has, to a large degree, been due to the impact of CRM software.
In the second part of this interview, we explore CRM’s functionality in depth and share some further insights from the ‘father’ of CRM, ACT! co-founder and CEO, Mike Muhney.
CRM explained
CRM basically takes the impact made by a single worker, or in the case of forex markets, a trader, and amplifies their productivity by developing a collaborative and multi-departmental workflow, focusing on keeping customers in the sales funnel. It allows for, and encourages many-to-one and many-to-many contacts, within a single
Article source: http://www.financemagnates.com/forex/bloggers/crm-inventor-explains-made-important/
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