Text message marketing is having a revival.
Also known as SMS marketing, this practice has long had a reputation for being outdated, spammy and impersonal. Most people have experienced it in the form of appointment reminders, food-app delivery notifications and requests for political campaign donations.
But some brand marketers see SMS as an increasingly effective channel for building and deepening relationships with customers — especially at a time when people are turning to brands for community and connection.
“Look around, everyone’s on their phone all the time,” said Alicia Thomas, director of community at Postscript, a company whose SMS marketing products are used by Shopify merchants. “It’s about meeting the consumer where they’re most engaged.”
“It’s about meeting the consumer where they’re most engaged.”
At its worst, SMS marketing can feel like an intrusive chatbot. At its best, though, it can establish a strong connection between Article source: https://builtin.com/marketing/sms-marketing
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