In 2020, most SMBs were negatively impacted by the pandemic. According to a recent Salesforce report about the impact of COVID-19 on small to mid-sized businesses, 57% are struggling just to keep their businesses afloat. The findings showed these four trends going forward.
- SMBs will prioritize customer safety and shift interactions
- SMB optimism persists despite the existing challenges
- Digital-forward SMBs plan to be ready to handle market volatility
- Growing SMBs will prepare for future crisis
Digital forward SMBs are expected to be better equipped to handle the pandemic. More than half of growing SMBs believe that technology determines customer interactions or growth. To this end, SMBs should be leveraging tools to better manage their staffing, client, marketing, accounting, and supply chain needs, among others, to improve performance in 2021.
Managing staff and clients
Deputy
Article source: https://www.techrepublic.com/article/9-tools-to-help-smbs-manage-business-better-in-2021/
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