Brands use text message marketing for several reasons — to create an additional customer support channel, provide an extra way for customers to make a purchase, and alert subscribers to new products, deals or company announcements.
Mostly, they use text message marketing because it’s more effective than email.
People have a habit of deleting inbox messages that come from brands. But a text? That still feels like a channel reserved for an intimate few. Even if people don’t respond to texts sent from a brand, they’re more likely to read it. And that’s what makes the channel so valuable.
If you’re sold on the value of SMS marketing, but don’t know where to start, consider these 9 SMS marketing tools.
Each is designed for a slightly different use case, and comes with a unique set of features, like automatic workflows and integration with email and Messenger. But all Article source: https://builtin.com/marketing/sms-marketing-tools
Recent Comments