Looking to build an effective SMS marketing campaign for your local business?
Did you know that text is the only marketing channel with a 98% open rate?
On August 19, I moderated a sponsored Search Engine Journal webinar presented by Thomas Clawson, Partner Marketing Manager at Podium.
He shared tips on what SMS marketing really looks like and how to run an effective campaign as a local business.
Here’s a recap of the webinar presentation.
SMS marketing is the practice of sending text messages in order to convert leads or keep customers engaged.
Text, however, is underutilized. With well-timed messages and relevant content, SMS marketing can actually strengthen relationships.
Text vs. Email
When was the last time you received a marketing email with a 98% open rate?
You guessed it: it was
Article source: https://www.searchenginejournal.com/9-best-practices-for-sms-marketing-this-year/417183/
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